Why choose Nodus rugs over other handmade rugs?
Design — Luxury rugs — Dec 21.2025
Why choose Nodus rugs over other handmade rugs? Let’s start by noting that those who work in the world of interior design are well aware that the handmade rug market is full of similar promises: artisan quality, famous designers, fine materials.
Yet there is a substantial difference between those who simply sell carpets and those who have literally reinvented the very concept of the contemporary carpet. Nodus belongs to the latter category. We are not saying this for commercial rhetoric, but for a verifiable historical reason: Nodus was the first to transform the carpet from a furnishing accessory into a true work of art worthy of a museum.
This is no small feat. When we talk about Nodus carpets, we are talking about artefacts that have been exhibited in museums, commented on by art critics in their publications, and purchased by collectors as cultural investments destined to increase in value over time. The question ‘why choose Nodus carpets over other handmade carpets?’ finds its first fundamental answer here: because Nodus has created a category of its own, where the carpet ceases to be decoration and becomes contemporary art.
If luxury is the meeting point between a surprising vision of the future and a reassuring understanding of the past, this vision guides what we do. In fact, on the one hand, we value the ancient techniques of hand knotting, and on the other, we put them at the service of visions that challenge conventions and anticipate trends. The result? Pieces that speak of both tradition and innovation, that seem familiar yet new.
The most discerning architects know that when you include a Nodus rug in a project, you are not just covering a floor. You are introducing a work of art that has its own voice, presence and ability to dialogue with the surrounding architecture. And this difference is immediately apparent, both in the aesthetic result and in the reaction of the most sophisticated customers, those who recognise quality without needing explanations.
So why choose Nodus rugs over other handmade rugs? Let’s find out!
Are you looking for a rug that combines art and design?
Nodus invented the contemporary art rug.
The Nodus method: world-renowned designers and selected manufacturers
Many carpet brands claim to work with “the best manufacturers” and “famous designers”. The difference with Nodus lies in how these elements are selected and coordinated.
Let’s start with the manufacturers. Nodus does not just consult catalogues or visit showrooms. We have physically visited Asian manufacturers one by one to verify every aspect of production with our own eyes.
What do we check during our visits? First of all, the materials: what wool is used, where it comes from, what are the characteristics of the yarn, etc. Then we check the techniques: we observe the artisans at work, evaluate the density of the knots, the precision in the execution of the patterns, and the craftsmanship in the finishes. We also check the working conditions. Technical expertise is not enough for us if it is obtained through exploitation or in inadequate environments. Ethical production is a non-negotiable requirement for us.
This rigorous selection means that when you order any Nodus rug, you can be absolutely certain that it comes from a manufacturer that meets the highest standards. There are no surprises, no exceptions, no compromises. Every piece that leaves our partner manufacturers has undergone the same quality control process. For an architect who is responsible for the reputation of a project, this guarantee is as valuable as aesthetics.
From a designer’s point of view, why choose Nodus carpets over other handmade carpets? Well, we only work with world-renowned artists. We work only with the best names in Italian and international design. Here too, the difference lies in the type of collaboration. We never purchase the right to use a famous name on pre-defined products. On the contrary, each rug is the result of a true creative process, where the designer has complete freedom to express their vision, and where our role is to find the manufacturer that has the techniques to translate that vision into textile reality.
This is true innovation: taking the tradition of the world’s finest manufacturers and putting it at the service of projects that are pure artistic design. The result? Unique and exciting artefacts that could not exist elsewhere. Because they are born from the encounter between supreme craftsmanship and contemporary artistic vision. Many brands can offer either one or the other. Nodus offers both, and that makes all the difference.
Are you looking for a luxury rug that is unique?
Nodus creates contemporary art rugs.
Bespoke customisation: every Nodus rug is 100% unique
Why choose Nodus rugs over other handmade rugs? Customisation! In fact, one aspect that sets Nodus apart from its competitors is its renowned customisation service.
What does that mean? While many manufacturers offer only limited variations on catalogue items, we consider every rug to be modifiable in almost every aspect. This is not an abstract statement, but a concrete operational capability that we make available to architects and designers.
Do you do custom sizes ? Of course, but we go far beyond dimensional adjustments. A customer can decide to change the proportions, alter the density of the knotting to achieve different visual effects, modify the pile height to create areas of different texture, combine techniques, and so on. Nodus allows them to do everything that makes sense.
For more ambitious projects, we can develop bespoke carpets from scratch.
An architect brings their concept (perhaps just a sketch) and we translate it into a textile product. This process involves our designers and master craftsmen in the factories. It also involves the customer at every stage, from the approval of the initial sketches to the physical samples of materials and colours.
This extreme flexibility is possible because we truly control the entire supply chain. Our established relationships with manufacturers allow us to request special productions, non-standard techniques and experimentation. Conversely, manufacturers producing for the mass market cannot afford this flexibility.
For architectural firms working on high-end residential projects or luxury hospitality, this ability to customise is essential. In effect, we give you the tools to create exactly what you have imagined. And when a carpet is designed specifically for a project, it becomes an integral part of the overall work. It becomes so in a way that no piece from a catalogue, however beautiful, can replicate.
Nodus creates custom-made handmade carpets.
Looking for the best handmade carpets?
Why choose Nodus carpets over other handmade carpets? Sustainability and fair trade!
In today’s luxury market, many brands have started talking about sustainability and ethics. Too often, however, these are mere lip service, not backed up by verifiable practices.
For Nodus, a focus on fair trade and sustainability are not marketing strategies, but core values. They are aspects that guide concrete operational choices, even when they involve higher costs or greater complexity.
Let’s start with fair trade. Why choose Nodus rugs over other handmade rugs? The manufacturers we work with are selected for their technical expertise, but also for how they treat their artisans. We verify that wages are fair in relation to local markets, that working hours are reasonable, that the working environment is safe and comfortable, and that there are opportunities for professional growth. Textile artisans possess skills that take years to master and, therefore, must be recognised and paid appropriately.
This focus on ethics has important consequences. It means, for example, that our production times may be longer than those of competitors who operate with less rigorous standards. It means that our prices reflect the real cost of ethical production. However, for customers and architects who share these values, such transparency is reassuring.
On the environmental front, sustainability manifests itself in various ways. The materials we use are also selected for their environmental impact: we favour wool from certified farms, natural dyes and processes that minimise waste. But the true sustainability of a Nodus carpet perhaps lies in its longevity. Our products are designed to last for generations. The quality of the materials and workmanship means that a Nodus carpet can be passed down to children and grandchildren.
This durability is deeply sustainable. A carpet that lasts more than fifty years has a much lower environmental impact than a mediocre carpet that needs to be replaced every five years. For commercial projects, where life-cycle costs are crucial, this longevity makes the investment a smart economic choice, as well as an ethically sound one.
Complete traceability is another distinctive feature. Why choose Nodus carpets over other handmade carpets? Because we can document where and how each carpet was produced, what materials were used and what processes were carried out.
This transparency is essential for architects working on projects with environmental certifications, where documentation on the sustainability of materials is a must. Suppliers who cannot offer this traceability create problems; we provide it as standard.
Are you looking for a carpet that combines art and design?
Nodus invented the contemporary art carpet.
An investment that grows over time: when the carpet becomes an asset
Let’s conclude with what is perhaps the most compelling argument for choosing Nodus carpets over competitors. We are referring to the long-term economic investment.
What do we mean by this? A Nodus carpet is never an expense to be amortised, but an investment that maintains (and often increases!) its value over time. This statement may seem exaggerated, but it is supported by concrete evidence in the secondary market for designer rugs.
It is well known that rugs designed by famous designers, produced in limited editions or as unique pieces, develop collectors’ markets. As with the most iconic pieces of Italian design furniture, designer rugs are also sought after by collectors, gallery owners and museums. Thanks to their museum-quality and the signatures of the designers involved, Nodus carpets are precisely the type of artefacts that enter this circuit.
What does this mean in practice? It means that a customer who invests in a Nodus carpet not only enjoys the beauty and quality of the piece for decades, but also owns an asset that could be resold in the future at a value equal to or greater than the purchase price. For customers who also think of their purchases in terms of assets, this is far from negligible.
In any case, even without considering the potential appreciation, the simple maintenance of value is significant. After all, an industrial carpet typically loses all its value immediately after purchase, while a mediocre handmade carpet may retain a fraction of its original price. In contrast, a Nodus carpet, if well preserved, enjoys intrinsic quality, the signature of a famous designer, and the documentation of authenticity that we provide.
The reputation that comes with planning to purchase a Nodus carpet also has economic value for architects. In fact, the most sophisticated clients are well aware of the names that matter in design. From this point of view, seeing Nodus in a project’s specifications communicates a high level of quality ambition.
Finally, there is the professional (and personal!) satisfaction of working with the best. Architects who choose Nodus carpets always report that end customers are enthusiastic. This positive response is priceless in terms of future references and word of mouth. Work well done, using excellent materials, can be seen and felt. And it generates the positive professional consequences that every architect seeks.
In short, why choose Nodus carpets over other handmade carpets? Well, choosing Nodus carpets means choosing verifiable excellence, authentic innovation, concrete sustainability, total customisation and a smart investment. It means working with a partner who invented the concept of contemporary luxury carpets and who puts this vision at the service of the most ambitious projects. It means never settling for less, because your projects deserve the very best.
Nodus creates handmade carpets.
Bring luxury into your home!
Nodus has reinvented the luxury carpet. It was the first brand to propose the concept of the carpet as a contemporary work of art. Nodus has always created exclusive pieces that adorn the most beautiful homes in the world.
Do you want to make your home as unique as a work of art? Bring a hand-knotted rug of the highest quality and design into your everyday life! Give your family and loved ones the beauty of a dream masterpiece!
Each Nodus piece is designed by famous designers, making it recognisable and prestigious. This means that every rug is unique: you will never find another one like it. Like all beautiful and one-of-a-kind items, a piece from the Nodus collection sets you apart and speaks to others about your taste and refinement.